LOEWE x VanMoof  

Art Direction, Bike Design

For the opening of LOEWE’s flagship store in Amsterdam, VANMOOF was asked to collaborate on a bike and shoot in honor of the opening.

Taking inspiration from their (then) upcoming collection, I’ve designed these bikes to be the perfect addition to an outfit.

For the social campaign, I directed a shoot that was focussed on hero-ing the city, placing the models and products in interesting and vibrant areas, picking locations close to the new flagship store.

Hereby instantly cementing LOEWE as a part of the city.

Photographer: Jaap Strijker