LOEWE x VanMoof
Art Direction, Bike Design
For the grand opening of LOEWE’s flagship store in Amsterdam, We collaborated with LOEWE to create a unique special edition bike. Drawing inspiration from LOEWE's (then) upcoming collection, the bikes feature distinct color schemes that enhance any outfit, blending fashion seamlessly with urban mobility.
As the creative lead, I was tasked with creating the concept, the bike designs and directing the shoot to ensure we achieved the desired content. The social campaign focused on capturing the authentic spirit of Amsterdam by featuring local ambassadors in vibrant locations near the flagship store. This approach strengthens the connection between LOEWE, VANMOOF, and the local community.
Hereby instantly cementing LOEWE as a part of the city.
Art Direction, Bike Design
For the grand opening of LOEWE’s flagship store in Amsterdam, We collaborated with LOEWE to create a unique special edition bike. Drawing inspiration from LOEWE's (then) upcoming collection, the bikes feature distinct color schemes that enhance any outfit, blending fashion seamlessly with urban mobility.
As the creative lead, I was tasked with creating the concept, the bike designs and directing the shoot to ensure we achieved the desired content. The social campaign focused on capturing the authentic spirit of Amsterdam by featuring local ambassadors in vibrant locations near the flagship store. This approach strengthens the connection between LOEWE, VANMOOF, and the local community.
Hereby instantly cementing LOEWE as a part of the city.
